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Subject: FoMoCo LOGO -When?

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Tim Daley(MI)    Posted 08-26-2018 at 09:16:21 [URL] [DELETE]        [Reply] [No Email]  
  • FoMoCo LOGO -When?
  • I'm trying to pinpoint when Ford used this block letter font for their logo. Was it the 70's or 80's and/or only Industrial models?

    FOMOCO LOGO:


    Tim Daley(MI)

    SelectOSpeed    Posted 08-27-2018 at 07:37:43 [URL] [DELETE]        [Reply] [Email]  
  • Re: FoMoCo LOGO -When?
  • Tim, the FoMoCo logo as Dave's search indicated, came post WWII. It first appeared with script letters in the familiar Oval. The 49-53 flatheads had it cast into the cylinder heads, Generators, Starters, Distributors, and Carburetors had tags with the logo. Voltage Regulators had the logo Silk Screened onto them. Small electrical parts like points and condensers had it stamped into them. Even the Radios had it stamped into the case, and the Original Tubes in them had the Script without the oval printed on the base. Sometime in the mid 1950s, the Block lettered, Rectangular bordered logo appeared and was used extensively on parts packaging and signage. A early version had the FoMoCo block lettering with Genuine (Ford in Script) Parts underneath it. Interestingly, parts that came in a box had the block lettering on the outside, and had the Oval Script on a flap inside. The first versions colors were a dark red and light gray. In 1963-64 the colors were changed to Blue with a slightly darker gray. This scheme lasted until Ford started marketing parts under the Autolite brand, until the Feds ordered Ford to sell off the majority of the Autolite line along with the Philco electronics division. Ford then resurrected the Motorcraft brand which had been very briefly used in early 1960. Autolite/Motorcraft branding was used for electrical parts, filters, batteries, wiring, spark plugs, and shock absorbers. The FoMoCo logo was replaced in 1966 with the modern Ford Oval and a fast streaked image of the GT 40 LeMans car. However both styles of the FoMoCo could still be found on various cast or stamped parts well into the 1970s. In the tractor line, the Oval FoMoCo was cast into framework parts in the early HD Industrial Backhoes and Front End Loaders and continued to be well into the 1970s when the Block lettered version replaced it. You can also find the Block letter version on engine blocks, transmission housings, center differential housings, and axle housings on tractors and industrial engines from 1965 models up to the late 1970s when it was replaced by the modern Ford script oval. Ford also used the "Rotunda" brand for filters and some small parts in the late 1950s to mid 60s, but that's another story. FWIW, SoS

    Tim Daley(MI)    Posted 08-27-2018 at 09:45:30 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • Thank you for the brief history lesson, SOS. I am saving a copy for my records and will move this to our HISTORY forum if you don't object.

    Tim Daley(MI)

    PS -Now, I need to find a supplier of the early 60's Ford Blue paint. The TISCO EMPIRE BLUE stuff is way too light. The correct shade, like in the picture, should be a darker blue. I bought can of the NH IRON GARD stuff, p/n 86109144DS and it is basically the same shade as the TISCO.

    Tony C    Posted 08-27-2018 at 08:32:52 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • Olympic class esoteria. Love it!

    Tony

    Tony C    Posted 08-27-2018 at 08:37:20 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • Arrrrg! I misspelled esoterica. Got lazy I guess and my spell check didn't catch it. Spellcheck probably has Sister Mary Terror turning over in her grave.

    Tony

    Tim Daley(MI)    Posted 08-27-2018 at 17:46:08 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • We don't use the SPELLCHECK function here -too costly. We recommend when posting to first do a 'PREVIEW MESSAGE' before a 'POST MESSAGE'. Enter the 4-digit CAPTCHA code the click 'PREVIEW MESSAGE'. You can then review your message before posting to the forum. This is also a good test to preview if your pictures are going to show up. If you want to change something, simply make the changes, then click 'POST MESSAGE'. You will then get a new CAPTCHA number to enter and once you do can either preview again or post to the forum. For extra long posts like some folks do, best to write it out first in a WORD document on your PC. That will allow you to do spell check, make typo corrections, and verify picture format is correct as needed. Once satisfied, simply copy and paste in a message post, enter the Captcha code and post it. That way Sister Mary Terror won't get upset... ; > )

    Tim Daley(MI)

    dave#1    Posted 08-26-2018 at 15:07:43 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • For whats it worth my 1969 Ford 4500 back hoe has that- FoMoCo
    I saw it on there a while ago, but now can't remember where !

    HTH

    dave#1    Posted 08-26-2018 at 15:11:28 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • Found this on a message board


    Did a search and found this.
    On 11/20/1948, a U.S. federal trademark registration was filed for FOMOCO. This trademark is owned by Ford Motor Company,
    One American Road
    Dearborn, MI 48126. The USPTO has given the FOMOCO trademark serial number of 71569147.

    Tim Daley(MI)    Posted 08-27-2018 at 09:31:54 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • Yes, I have that info as well Dave, but tanks. It is not the same logo. That change is the earlier script FoMoCo in an oval. The one I wanted info on was, I now know, effective in the 1960's. On my original 9N-17014 Plow Wrench and 01A-17017-B Spark Plug Wrench prints, it denotes that effective in April, 1949 the FORD script logo would be changed to the oval FoMoCo script logo on those two wrenches. Why the script wasn't also changed on the Monkey Wrench and the two small open end wrenches is a mystery. Those are the only tools that were marked. Here's a picture of a tractor from the 1960's with the block font FoMoCo logo. The serial number prefix code 'C' denotes manufactured in the 1960's.

    Tim Daley(MI)

    John in Mich    Posted 08-28-2018 at 16:46:44 [URL] [DELETE]        [Reply] [No Email]  
  • Re: FoMoCo LOGO -When?
  • Tim,
    I'm not sure if "C" designates the sixties unless Ford used different part number procedures for tractors vs vehicles. When I was at Ford, 1965 to 1973, I was a production supervisor in the heater-A/C production. Part numbers in that area started with C. Why? I don't know. The next digit in 1965 was 5. In 1966 the second digit was 6. In 1967 the second digit was 7.
    Now, if an internal part was a carry over from the first year it was released it retained the first year designation. A C5++ (+ just a place holder for my explanation) might be used in a C6 or C7 vehicle model year assembly.
    From there the next two digits/letters designated the vehicle product line. So, a C5TA (1965) was a truck part. A C5AA was particular carline part number. Then there was a C6OA was a new model car in 1966.
    Following those digits were numbers and letters designating the type of part: ie, a heater door was a ++254A in some models and a ++254B in others depending on the handle welded to it for the mechanical operation. Similarly, defroster doors were ++478A or B or C, again depending on the lever welded to it for the cable operation from the dash. (remember those?)
    That's my story and I'm sticking to it. Clear as mud? LOL

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