Re: FoMoCo LOGO -When?

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Posted by SelectOSpeed on August 27, 2018 at 07:37:43 [URL] [DELETE] :

In Reply to: FoMoCo LOGO -When? posted by Tim Daley(MI) on August 26, 2018 at 09:16:21:

Tim, the FoMoCo logo as Dave's search indicated, came post WWII. It first appeared with script letters in the familiar Oval. The 49-53 flatheads had it cast into the cylinder heads, Generators, Starters, Distributors, and Carburetors had tags with the logo. Voltage Regulators had the logo Silk Screened onto them. Small electrical parts like points and condensers had it stamped into them. Even the Radios had it stamped into the case, and the Original Tubes in them had the Script without the oval printed on the base. Sometime in the mid 1950s, the Block lettered, Rectangular bordered logo appeared and was used extensively on parts packaging and signage. A early version had the FoMoCo block lettering with Genuine (Ford in Script) Parts underneath it. Interestingly, parts that came in a box had the block lettering on the outside, and had the Oval Script on a flap inside. The first versions colors were a dark red and light gray. In 1963-64 the colors were changed to Blue with a slightly darker gray. This scheme lasted until Ford started marketing parts under the Autolite brand, until the Feds ordered Ford to sell off the majority of the Autolite line along with the Philco electronics division. Ford then resurrected the Motorcraft brand which had been very briefly used in early 1960. Autolite/Motorcraft branding was used for electrical parts, filters, batteries, wiring, spark plugs, and shock absorbers. The FoMoCo logo was replaced in 1966 with the modern Ford Oval and a fast streaked image of the GT 40 LeMans car. However both styles of the FoMoCo could still be found on various cast or stamped parts well into the 1970s. In the tractor line, the Oval FoMoCo was cast into framework parts in the early HD Industrial Backhoes and Front End Loaders and continued to be well into the 1970s when the Block lettered version replaced it. You can also find the Block letter version on engine blocks, transmission housings, center differential housings, and axle housings on tractors and industrial engines from 1965 models up to the late 1970s when it was replaced by the modern Ford script oval. Ford also used the "Rotunda" brand for filters and some small parts in the late 1950s to mid 60s, but that's another story. FWIW, SoS

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